Legal

Privacy notice

How we collect, use and protect your personal data.

1. Who we are

The data controller is Etel Projects Ltd, trading as SimplySell, a company registered in England and Wales with company number 17058038.

Registered address: Etel Projects Ltd, Unit D1 The Quays, Burton Waters, LN1 2XG

Contact for data protection questions: info@simplysell.co.uk. You can also message us on WhatsApp.

SimplySell is a direct cash house buyer. We are not an estate agent.

2. The personal data we collect

When you use our enquiry form, request a call back, message us on WhatsApp or email us, we may collect:

  • Identity and contact details: your name, email address and phone number.
  • Property details: address, town, county and postcode, property type, bedrooms, bathrooms, reception rooms, floor area, year built, tenure, lease length, ground rent and service charge, condition, extensions, parking, garages, garden and listed status, plus any description you give.
  • Your circumstances: anything you choose to tell us about why you are selling, for example a collapsed chain, relocation, bereavement, financial difficulty or repossession proceedings. Please do not include health information or other sensitive (special category) personal data in the form or your messages. We only need to know the practical position, for example a deadline.
  • Confirmation that you own the property and your agreement to our terms.
  • Call back preferences: your preferred time and message.
  • Correspondence: messages, emails and notes of calls with you.
  • Transaction records: if we proceed, offer letters, valuation notes and details needed by solicitors, including identity and anti-money laundering checks.
  • Technical data: your IP address and browser information, processed by our hosting provider to deliver the website securely.

3. How we use your data and our legal bases

PurposeLegal basis (UK GDPR Article 6)
Responding to your enquiry or call back request and assessing your propertySteps at your request before entering into a contract (6(1)(b)), and our legitimate interests in responding to people who contact us (6(1)(f))
Preparing an offer and carrying out a purchaseContract (6(1)(b))
Identity, anti-money laundering and other legal checksLegal obligation (6(1)(c))
Keeping records of enquiries and transactions, and handling disputesLegitimate interests (6(1)(f)) and legal obligation (6(1)(c))
Running and securing the websiteLegitimate interests (6(1)(f))
Measuring website use with Plausible analytics, only if enabled and you acceptConsent (6(1)(a)), which you can withdraw at any time via Cookie settings

Please do not send health information or other sensitive personal data. We only need practical details relevant to your sale, such as a deadline. If sensitive information is needed, we must first identify a lawful basis and an additional condition under UK GDPR Article 9, and explain how it will be used.

We do not use your data for automated decisions that have legal or similarly significant effects on you. We do not sell your personal data. We will not send you marketing without your consent.

4. Who we share your data with

Your enquiry details are only seen by SimplySell and the solicitors handling the sale, plus the service providers who host our website and email on our behalf. We do not sell or pass enquiry details to anyone else.

The website and contact services use the following providers. Property-only information and optional analytics are described separately below:

  • Replit, which hosts our website, application and database on Google Cloud infrastructure.
  • Resend, which delivers emails we send.
  • WhatsApp (Meta), if you choose to contact us on WhatsApp, under WhatsApp's own terms and privacy policy.
  • Property data providers (for example HM Land Registry, postcodes.io and PropertyData), to which we send property details such as postcode and property characteristics to estimate value. We do not send your name or contact details to these providers.
  • Plausible Analytics, only if analytics is enabled on the site and you accept it. Plausible describes its service as cookieless.

We may also have to disclose information where required by law.

Using online service providers may involve personal data being processed outside the UK. Any such transfer must meet UK data protection requirements. We have not yet confirmed the locations and transfer arrangements for every provider. You can contact us with questions about where your data is processed.

5. How long we keep your data

  • Enquiries that do not go ahead are kept for 12 months, then deleted.
  • Records of completed sales are kept for 6 years.
  • Call back requests and correspondence follow the same periods: 12 months for enquiries that do not go ahead, then deleted; 6 years when they form part of a completed sale record.

6. Cookies and similar technologies

We do not use advertising cookies.

Hosting cookie (GAESA). A cookie named GAESA has been observed when the website loads. It is set by the hosting infrastructure rather than our website code. Its purpose and duration have not yet been confirmed, so we do not describe it as essential or exempt from consent. The website's optional analytics setting does not control this hosting cookie. You can manage or block cookies in your browser settings, although doing so may affect how websites work.

Your cookie choice. When you accept or reject optional analytics we store your choice in your browser's local storage so we do not ask again on every page.

Optional analytics. If analytics is enabled on the site, Plausible Analytics loads only after you click Accept or turn it on in Cookie settings. Nothing loads if you reject. You can change your choice at any time using the Cookie settings link in the footer.

Staff sign-in. Our staff area stores a sign-in token in the browsers of staff members only. It is not used for visitors.

Fonts. Public pages use fonts available on your device and do not request fonts from Google.

7. Your rights

Under UK data protection law you have the right to:

  • access the personal data we hold about you;
  • have inaccurate data corrected;
  • have your data erased in certain circumstances;
  • restrict or object to our processing, including processing based on legitimate interests;
  • data portability, where processing is based on contract or consent;
  • withdraw consent at any time, where we rely on consent.

To exercise any right, email info@simplysell.co.uk. We will respond within one month.

8. Complaints

Please contact us first so we can try to put things right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk/make-a-complaint or by calling 0303 123 1113.

9. Security

The website uses HTTPS, and access to the staff area requires sign-in. No website, email service or method of storing information can be guaranteed completely secure. Please avoid sending sensitive information that is not needed for your sale, and contact us if you have a concern about the security of your personal data.

10. Changes to this notice

We may update this notice. The current version is always on this page. See also our terms and conditions.